Terrorist groups are driven by extremist political ideologies or distorted religious discourses, which they then propagate through traditional and modern means of communication to wean more recruits to their diabolic designs.

The indoctrination of these extremist ideologies lead to transformation of law-abiding citizens into violent extremists, a process known as radicalisation. This book proposes ways and techniques for reversing this process of radicalisation by taking the fight to the terrorists in the ideological domain. It proposes ways for developing and launching counter-narrative campaigns against radicalisation in order to drain the ideological swamp from which terrorist organisations continue to rear their ugly heads. This book specifically provides conceptual insights into developing counter-narratives against jihadist organisations, like Al Qaeda, ISIS and Pakistan-based terror groups.

Since the outbreak of the Arab unrest, sectarian politics has become more pronounced throughout the West Asian region which is reflected in the growing polarisation of society and politics on narrow sectarian lines. Rulers have adopted sectarian approaches as a measure to secure their regimes.