The Directorate General of Inter Services Public Relations (DG-ISPR), or the Pakistan Army’s media wing has perfected the form of subverting democracy and showcasing the dominant position of the Army in the entire Pakistani polity. This article sets out to prove the same in a quantified manner. By analysing almost 25 tweets from the official account of DG-ISPR in the period 2016 −18, the article tries to quantify, using the Merkel-Croissant model of embedded democracy, the priorities of the Pakistan Army.

Democracy has spread spontaneously and swiftly in an area of the world generally thought to be immune to political changes: West Asia and North Africa (WANA). An incident of common occurrence in Third World countries—a policeman extorting money from a fruit vendor—sparked this surge for democracy, which spread rapidly from the Mediterranean to the Red Sea in some two months. On December 17, 2010, a fruit vendor, Mohammed Razzack, set himself on fire to protest against a policeman extorting money from him.