Influence Operations (IOs) are tailored actions to shape perceptions of a targeted audience within the information domain. They pursue political, economic, social, or military outcomes. Their adaptable transparent nature poses challenges for containment. Pakistan’s IOs, active since Partition, target India a (especially Jammu and Kashmir) through State agencies like the Inter-Services Public Relations and its support to non-State entities. Their objectives vary from destabilization to reshaping the culture of J&K.